Wear The Unity Flag

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Our Story

About Us

The Unity Flag was never created to replace the American flag — it was created to honor it more completely. We deeply respect the American flag and everything it stands for. But we also recognize that America’s greatness was built by generations of people who arrived here under vastly different circumstances — whether forced through the horrors of slavery, driven by hope through Ellis Island, or by foot across a scorching desert. The Unity Flag is a tribute to them all. It is a way to visually acknowledge the full truth of who built this nation — and to invite all Americans to stand together in unity, not division.


What the Flag Represent

  • The American flag remains our nation’s symbol. We honor and respect it.

  • The Unity Flag is not a replacement — it is a tribute.

  • Its stripes are made of the flags of many nations, symbolizing the immigrant contributions that built America.

  • The words “We The People” beneath the flag connect this symbol to the Constitution’s promise: that America belongs to all of us.

Our Mission

We believe in a simple but powerful idea: patriotism is strongest when it is inclusive.

The Unity Flag exists to:

  • Honor immigrant contributions across every generation.

  • Celebrate diversity as a cornerstone of American identity.

  • Unite communities under a shared symbol of respect and inclusion.

  • Fund the fight for rights, freedom, and equality through donations.

The Optics and Why It Matters

  • MAGA Rallies

    • Unified optics: seas of red hats, red shirts, and American flags.

    • Media images instantly recognizable.

    • Symbol discipline: everyone wears the same “uniform.”

    • Result → a perception of solidarity and strength, even when turnout is smaller.

  • Resistance Rallies

    • Turnout is often larger and more diverse — but the visuals don’t tell the same story.

    • Crowds appear fragmented: homemade signs, different colors, scattered imagery.

    • Energy is real, but optics lack cohesion.

    • Result → media coverage underplays unity, and the narrative feels less powerful.

👉 The resistance has the people. What it needs is the look of unity.


🌟 The Solution: The Unity Flag

  • The Unity Flag isn’t a replacement for the American flag — it’s a tribute.

    • Respects the Stars and Stripes as our national symbol.

    • Reimagines the stripes with world flags to honor immigrant contributions.

    • Anchored in the Constitution’s promise: We The People.

  • Optical Power:

    • One flag. One look. One unifying message.

    • Creates the same visual cohesion that red hats created for MAGA, but rooted in inclusivity, diversity, and democracy.

    • Media-friendly: a sea of Unity Flag shirts and banners instantly communicates solidarity.

  • Customizable for Orgs:

    • Front: Unity Flag + We The People.

    • Back: organization name, logo, or campaign slogan.

    • Becomes a fundraising tool (resell at 10–20% margin).


💡 Why This Matters

  1. Narrative Shift: Instead of fragmented imagery, the resistance can show one symbol for all movements.

  2. Visual Identity: Photos of rallies with 5,000+ people in Unity Flag shirts = instant perception of cohesion, patriotism, and strength.

  3. Fundraising: Each shirt doubles as merch + mission funding.

  4. Respectful Patriotism:

    • Honors the American flag.

    • Changes the narrative of immigration from “otherness” to America’s shared story.

The Optics

A crowd united in purpose but scattered in appearance can send a powerful message — but a crowd wearing the Unity Flag shirt sends an unmistakable one. When thousands show up dressed in the same dark blue, with “We The People” across their chests, the movement becomes visually undeniable. It transforms from a collection of voices into a singular force. The Unity Flag doesn’t just symbolize unity — it makes it visible, turning a protest into a statement the whole nation can see and feel.

Organizations

Join The Movement

Movement Allies

Below are some of the organizations whose work inspires and motivates this movement.

We encourage everyone to learn more about their efforts, support their campaigns, and find ways to get involved in your own community.

👉 These are not formal partners or affiliates, but civic allies whose missions align with our vision of a united, just, and inclusive America.


Indivisible
MoveOn
Common Cause
50501
ACLU
NAACP
NOW (National Organization for Women)
Black Lives Matter
Unidos US

NPR

How Unity Flag Supports the Movement

Through our national campaign, 15% of every T-shirt and hoodie sale (PRE tax) goes toward supporting organizations fighting for civil rights, social justice, and democracy.

organizations, contact us to add your name name to our movement allies list and request a free tee shirt and hoodie sample with your organization's name on the back.

Organizations

Partner With Unity Flag

The Unity Flag is more than a shirt — it’s a fundraising engine and a symbol of solidarity. We’re inviting organizations, campaigns, and community groups to join our partnership program this fall and winter. Together, we’ll raise funds, unify our voices, and prepare for the 2026 midterms.

How It Works 

Co-Branding = Your name or logo can appear on the back of the Unity Flag “We The People” shirt.

Fundraising = Every sale through your custom link or code earns your organization 15% revenue share (PRE TAX).

Visible Unity = Thousands of your members wearing the same shirt turn rallies into unforgettable moments of solidarity.

Why Partner? = Raise mush needed funds for your mission. Give your members a unifying symbol for rallies and marches. Be part of a national coalition preparing for the spring protest season and 2026 midterms.

 

Individuals

Your Shirt. Your Cause. Our Unity.
When you buy a Unity Flag shirt this fall and winter, you’re doing more than wearing a symbol — you’re funding the fight for democracy.

  • HOW IT WORKS

  • 15% OF PURCHASEPRICE (pre tax) goes directly to the organization of your choice, from a list of movement allies leading the resistance.

  • 10% DISCOUNT ON OUR NON BRANDED TEE STIRT AND HOODIE


  • By preparing now, we build the momentum needed for the spring protest season and the critical 2026 midterm elections.

A fragmented crowd can look chaotic. A unified crowd in Unity Flag shirts, standing shoulder to shoulder, looks powerful — calm, undeniable, and unforgettable.

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